This year, I am handling the PR for the Academia. We have updated the logo and developed a tagline, pulling the new look and feel through their marketing materials.
A process has been put in place to manage promotional activities. Publication venues have been contacted; we know deadlines and desired formats for all of them. In addition to email blasts and facebook, we are in now in Que Pasa, San Miguel Events, Discover San Miguel and the Civil List. We have brochures and posters in the Tourist Office, and posters are up at the Biblioteca, Juan’s Cafe, El Pato and several other locations in SMA.
The Academia’s facebook page has been brought back from the dead. Our stats are looking good: Visits and Reach doubled in one wekk and the number of Engaged Users was up 400%. We had 282 likes last week, up from almost nothing since the page was brought back.
The new website design is underway. This week, I will begin training a young woman to take over management of the PR process.